Fake box office figures come out whenever a big budget flick or a star hero film in Tollywood hits the screens. To claim the false numbers many have even started their own website in support their production teams or favorite heroes.
Rentrak corporation, an international media company that has been serving the entertainment industry over the past few decades, is now coming to India. It has already started tracking several movie multiplex chains and will also start tracking single screens in few months.
Once Rentrak starts tracking the genuine box office figures, websites that have been posting fake numbers will have no other way to promote their film the way they did previously. Let us wait and see what the actual box office potency of our star heroes when Rentrak releases the true figures.