The Sankranthi Season did not work out on proper lines at all. The film Agnyaathavaasi which got released with top notch hype and expectations didn’t work out great at box office in any which way. The film went into huge losses already.
On the other hand Jai Simha starring Nandamuri Balakrishna directed by KS Ravi Kumar too was a great disaster and was unable to mint money. So this is an added advantage of December films like MCA, Hello and Okka Kshanam they are now getting theatres back after Agnyaathavaas and Jai Simha failed.
Not leaving any possible things out Team Hello are already on their way to start the Sankranthi season on grand level. They are promoting for this movie on to Sankranthi Season and it is so working out.